About us

A house of experts

SUA is a boutique regulatory consultancy. Not a big four, not a one-woman-shop. A lean, senior team whose partners combine dimensions that rarely come together in the Brazilian market.

Where we stand apart

Four dimensions, one team

Federal institutional standing

Based in Brasília, with in-person engagement at Anvisa and MAPA available as the case requires.

Background in the regulated public sector

Training and experience at a public health laboratory (INCQS/Fiocruz) and consulting for Unesco and FAO with Anvisa and Brazil's Ministry of Social Development — with respect for the legal and ethical separation between public and private roles.

High-complexity practice

Over a decade in food, medical equipment, national and international GMP and certification audits.

Translators of knowledge

Courses, training and regulatory education: we don't just run the process, we teach why it is what it is.

Our practice

The house's three pillars

Confidentiality and ethics

Sound regulatory advice for Brazilian, foreign or startup companies in food, beverages, cosmetics, sanitizing products, medical devices and medicines interested in the Brazilian market. Representation for Anvisa and MAPA matters in Brasília.

Subject-matter expertise

The advice you need so your idea complies with Anvisa's rules and is ready to enter the Brazilian market. Understand the procedures, requirements, timeframes and costs to regularize your product or your company. We connect business insight with regulatory feasibility.

Translators of knowledge

We bring regulatory knowledge to those working in new business, marketing or areas that interface with Anvisa and MAPA rules. We train your team with courses on labeling, process preparation and more, as needed.

Mission and values

What moves us

Four values that guide the house's practice.

Approving new products and qualifying companies: We exist to find regulatory solutions with legal certainty and a technical-scientific basis. We work to deliver our best.
Applied knowledge: We think outside the box, expanding possibilities and solutions. We work on the same subject often across diverse realities, mostly of medium and high complexity. We develop distinctive, proprietary knowledge. We learn and teach all the time.
Motivation and fulfillment: Being part of the connection between health entrepreneurs and consumers is a great joy. Working with the rules of Anvisa — a highly qualified regulatory agency — and of the Ministry of Agriculture and Livestock — the arm that oversees Brazilian agribusiness — gives deeper meaning to what we do: the prevention and promotion of everyone's health.
Ethics and security: Our values are truly our practice. We work under confidentiality agreements and act ethically, in both private and institutional relationships.

Our values are truly our practice. We work under confidentiality agreements and act ethically, in both private and institutional relationships.

Who signs

The founding partners

The person you hire is the person who signs your process.

Partner · Pharma

Karen Moraes

Specialist in Health Surveillance from the Pontifical Catholic University of Goiás — PUC Goiás and Biomedical scientist from CEUB in Brasília, regulatory affairs analyst with nearly twenty years of work on compliance for companies and products in the pharma sector — medical materials and equipment, cosmetics, sanitizing products and medicines, as well as tobacco products.

Deep experience in national and international Good Manufacturing Practices (GMP) audits and certification and in clinical evaluation and clinical data for product safety and efficacy. Strategic thinking for problem-solving and strong management capacity. Founder and partner of SUA Consultoria Regulatória.

Practice areas

Medical materials and equipment
Medicines and APIs
Cosmetics and sanitizing products
National and international GMP
Audits and certification
Company compliance

LinkedIn profile

Partner · Food

Ana Luiza Sauerbronn

MSc in Health Surveillance from the National Institute for Quality Control in Health — INCQS/Fiocruz, Specialist in Public Management and Government Relations from the Catholic University of Brasília — UCB and Nutritionist from the Federal University of the State of Rio de Janeiro — UNIRIO.

Former consultant for the United Nations Educational, Scientific and Cultural Organization — Unesco with Anvisa's General Food Office — GGALI, and for the Food and Agriculture Organization — FAO with Brazil's Ministry of Social Development — MDS. Member of the Brazilian Working Group of the Codex Alimentarius Committee on Fresh Fruits and Vegetables (CCFFV) and Committee on Spices and Culinary Herbs (CCSCH).

Over 20 years of experience in regulatory affairs across the public and private sectors. Founder and partner of SUA Consultoria Regulatória.

Practice areas

Food and beverages
Dietary supplements
Infant and enteral formulas
Novel ingredients and functional claims
Packaging, additives and processing aids
Labeling and regulatory education

LinkedIn profile

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Next step

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